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If yoga comes from India, the onus of true yoga wear cannot be on the world.
So it is with the utmost respect that we present Proyog, the world’s first super-specialized yoga attire for serious practitioners. It is designed to enhance the practice.
Proyog is no sportswear in disguise. In fact, it’s a clarion call to millions of present-day yoga lovers who still wear polyester. Unaware of the innate contradiction, or the harm they invite.
Naturally breathable, Proyog is meant to liberate.To free the body so the mind can focus. It is the polar opposite of synthetic. Soft and stretchable, neither too tight nor too loose, Proyog moves along with the body as you breathe in and out of asanas.
Our purpose is pure and simple. The perfect yoga wear can distil and deepen your yoga experience.
As yoga practitioners ourselves, we are aware that most sustainable yoga wear does not boast of performance. That's why we spent years just perfecting our fabrics and materials, and now we are confident that these will enhance any yogis practice manifold. We constantly seek inspiration in the roots of yoga. And we constantly ask yogis, what would make their practice better? What are they looking for?
But don't take our word for it, the proof of the pudding really does lie in the eating.
We went on a journey across the length and breadth of India to explore the roots of yoga in a bid capture it's essence in a film. Hope you enjoy watching it as much as we did making it.
Credits: Agency: Fisheye Creative Solutions, India / Director,DOP: Littil Swayamp, India / Music: Grammy® Award Winner Ricky Kej
India's most admired Fashion start-up for 2019.
Our highest praise comes from the people who actually experience Proyog products. But every once in a while it is nice to get a pat on the back from your peers.
