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Privacy policy

Tekuri Fashion Private Limited is committed in respecting the privacy of every person who accesses the website www.proyog.com (“Website”). Your privacy is important to us and we strive to take reasonable care and protection of the information we receive from you. Proyog.com is an e-commerce company owned by Tekuri Fashion Private Limited offering yoga garments and accessories under the label Proyog.

This Privacy Policy, together with our website terms and conditions sets out the basis on which we collect any data from you, or that you provide to us and the manner in which it will be stored, used and/or processed by us. By accessing the Website and/or availing any services provided by the Website you hereby agree to the Privacy Policy and be bound by the Website terms and conditions. Please read the following Privacy Policy carefully to understand our practices regarding your personal data collection, usage and processing.

By accessing the Website and providing us your information, you hereby consent to the collection and use of your information for the purposes disclosed in this Privacy Policy. You are providing the information out of your free will. If we change our Privacy Policy we will post the changes on this link. Your continued use of the Website will constitute your agreement to any such changes.


When you use or register with the Website, we may ask you to provide us with certain personal and non-personal information. We take personal information such as your name, surname, telephone number, mobile number, email address, postal address and payment information that you provide to us when you register an account on our Website, place an order, participate in a contest, promotion, or when you participate in the points program, or even write product reviews, post user or customer-generated photographs and content and other user-generated content. We may use this information taken online to process to fulfil your order.

We also collect email addresses at various site locations in order to send you necessary order-related messages such as order confirmation, dispatch confirmation, or any communication related to your order.

We may collect and use your personal information to:

Send you, from time to time, via email or SMS, updates or news regarding the Website and its offerings;

Transfer information about you if we are acquired by or merged with another company;

Send you updates or news regarding the Website and its offerings, but you may choose not to receive email of this type by using the unsubscribe option or by intimating us through email;

Allow you to subscribe to our newsletters;

Seek your feedback or to contact you in relation to the Website and its services offered;

Administer or otherwise carry out our obligations in relation to any agreement you have with us;

Anticipate and resolve problems related to the Website and its services;

Respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims; and To investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of the Website or as otherwise required by law.

In addition, we may collect, track and maintain your non-personal information such as which products or services you are interested in, as well as the web pages and links you have visited, as well as your Website usage patterns and statistics including the domain name and the name of the web page from which you use our Website, how much time you have spent on each of our web pages, the Internet Protocol (IP) address associated with your computer, operating system and platform, transaction history, pages viewed, information searched for or requested for and other relevant statistics, your product interests, ratings, reviews, purchases and whatever else might enable us to enhance and personalize your shopping experience with us. We also monitor Website use and traffic patterns to improve our Website design and the products and services we offer. This information is also collected to provide you with an efficient, better, customized and/or reliable services and user experience when you visit the Website as well as to improve the Website and to send you periodic emails and newsletters.

To serve you better, we may combine personal information you give us online or via mobile or Smartphone device. We may also combine that information with publicly available information and information we receive from cross-reference with select partners and other third parties. By combining this information, we are able to communicate better with you about our products and services, special events and promotions, and better able to personalize your shopping experience.

We may also remove all the personally identifiable information and use the rest for historical, statistical or scientific purposes.

This Privacy Policy applies only to information collected through our Website and not to information collected offline.


We do not sell, trade, or otherwise transfer to any third party your personally identifiable information. This does not include trusted third parties/partners who assist us in operating our Website, conducting our business, or servicing you, so long as those third parties/partners agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with any law, enforce our Website policies, or protect ours or others’ rights, property, or safety. However, your non-personal identifiable information may be provided to other parties for marketing, promotion, advertising, or other uses/purposes.

However, we may disclose any or all of your personal and/or non-personal information to our group companies, affiliates or subsidiaries.

You authorize us to exchange, transfer, share, part with any and all information (personal and non-personal Information), across borders and from your country and jurisdiction to any other countries and jurisdictions across the world (including India), with any agent/third party service provider/partners as may be required by law, customary practice, statistical analysis, verification or risk management and shall not hold us liable for use or disclosure thereof.


A cookie is a small text file that is stored on a user's computer for record-keeping purposes. Once you accept cookies, the cookie file is added and it helps us to analyse web traffic or lets you know when you visit a particular site. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use cookies to identify which pages are being used or visited by you. This helps us analyse data about webpage traffic and improve our Website in order to tailor it to customer needs. We only use this information for statistical analysis purposes. Under a contract, we may approach third party service providers/partners in order to guide us through site and the visitor traffic. We may also allow advertisers and other third parties to place cookies onto your computer when you visit the Website so as to show you advertisements tailored to your browsing behaviour, patterns and interests, and/or to keep track of your responses to each advertisement.

Overall, cookies help us provide you with a better Website user experience, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, if you opt for refusing to accept cookies then you may not be able to access the Website and all of its features properly and/or completely.


Supplying personally identifiable information is entirely voluntary. You are not required to register with us in order to use our Website. However, we offer some services and features only to visitors who are registered with the Website or certain sections of the Website can be accessed only by those users who are registered with us.

You may change your interests at any time and may opt-in or opt-out of any marketing / promotional / newsletters mailings. We reserve the right to send you certain service related communication, considered to be a part of your Website account without offering you the facility to opt-out. You may update your information and change your account settings at any time.

We provide you with the opportunity to opt-out of having your email address used for certain purposes, when we ask for this information. For example, if you purchase a product / service but do not wish to receive any additional marketing material from us, you can indicate your preferences. If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by selecting your preferences in “My Account”. If you still face an issue then you may contact us hello@proyog.com.

If your personally identifiable information or email address change, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing our Customer Service at hello@proyog.com.

Upon request, we will remove / block your personally identifiable information from our database, thereby cancelling your Website registration, whether temporarily or permanently. However, your information may remain stored in our archives on our servers, whether dedicated or shared, even after the deletion or the termination of your Website account.

If we plan to use your personally identifiable information for any commercial purposes, we will notify you at the time we collect that information and allow you to opt-out of having your information used for those purposes.


The security of your personal information is important to us. We have reasonable security measures to safeguard and protect your personal information from unauthorized access and you agree that such measures are secured and adequate. We restrict access to your personal information to our employees, agents, third party service providers, partners, banks and financial institutions as may be required who need to know such personal information in relation to the Website and its services. You agree that the security measures undertaken by such recipients (or if agreed between us and such recipients) are secured and adequate.

While we will endeavour to take all reasonable and appropriate steps to keep secure any information which we hold about you and prevent unauthorized access, you acknowledge that the internet is not 100% secure and that we cannot provide any absolute assurance or guarantee regarding the complete security of your personal information. We will not be liable in any way in relation to any breach of security or unintended loss or disclosure of information due to any Website error or malfunction or due to the Website being linked to the World Wide Web or for any unauthorized or illegal acts of third parties.


Protecting the privacy of every minor is equally important to us. The Website is not structured to attract minor children under eighteen (18) years and you hereby acknowledge that you are above the age of eighteen (18) years while using the Website.


We reserve the right to change or update this Privacy Policy at any time by placing a prominent notice on our Website, so please review it frequently. Such changes shall be effective immediately upon posting to this Website. If we decide to change our Privacy Policy, we will post those changes to this page or any other place we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this Privacy Policy, we may notify you here, or by means of a notice on our homepage or by way of an email.

Upon updating the Privacy Policy, we may revise the "Updated" date at the bottom of this Privacy Policy.


If there are any questions regarding this Privacy Policy or if you want to offer any views or suggestions you can directly write to us directly at hello@proyog.com

You can also contact us at:

Tekuri Fashion Pvt. Ltd.

625 11th Main
HAL 2nd Stage
Indira Nagar
Bangalore 560008

This film is dedicated to all yoga practitioners and teachers from across the globe.

This is our humble attempt to bring you closer to India, the birthplace of yoga. A country where harmony thrives in the madness and chaos of a billion souls.

We believe that most yoga wear is sportswear in disguise, and no one is seriously asking, "What garment would be true to yoga practice?"

The Birth of Proyog

Proyog is derived from a Bengali word 'prayog' that means 'Experiment' or 'Application' and yoga is about both. Pro stands for Professional and yog stand for Yoga. The Downward Dog logo comes from our love for our four-legged friends and the pose that they inspire.

We celebrate yoga in all forms with people across the globe. We hope you find the products are everything you need for your practice.


If yoga comes from India, the onus of true yoga wear cannot be on the world.

So it is with the utmost respect that we present Proyog, the world’s first
super-specialized yoga attire for serious practitioners. It is designed to
enhance the practice.

Proyog is no sportswear in disguise. In fact, it’s a clarion call to millions of
present-day yoga lovers who still wear polyester. Unaware of the innate
contradiction, or the harm they invite.

Naturally breathable, Proyog is meant to liberate.To free the body so the
mind can focus. It is the polar opposite of synthetic. Soft and stretchable,
neither too tight nor too loose, Proyog moves along with the body as you
breathe in and out of asanas.

Our purpose is pure and simple.

The perfect yoga wear can distil and deepen your yoga experience.
Proyog’s line of yoga wear products is available to serious practitioners

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